FAIR = know the producer
On LinkedIn I find the story of The Village Country Store. They tell: we have complete profiles of all the artisans we support through our store.
My comment: It’s the best way of openness having the profiles of your suppplying artisans and handworkers.
The tendency of giving guarantee for Fairness by FT-marks is becoming weaker. At least here in The Netherlands words like fair, ethical, socially responsible are more and more being used by big firms without real content.
And the FT-marks are too expensive for small shops like our “Molletje – Een Andere Wereld”. We are trying to document the whole chain from producer to consumer. Jan H.C.Velterop, co-founder of worldshop movement in NL 1969-1970